diff --git a/lib/kamal/commands/builder/pack.rb b/lib/kamal/commands/builder/pack.rb
index ce6afefc..672051b4 100644
--- a/lib/kamal/commands/builder/pack.rb
+++ b/lib/kamal/commands/builder/pack.rb
@@ -4,6 +4,7 @@ class Kamal::Commands::Builder::Pack < Kamal::Commands::Builder::Base
       pack(:build,
         config.repository,
         "--platform", platform,
+        "--creation-time", "now",
         "--builder", pack_builder,
         buildpacks,
         "-t", config.absolute_image,
diff --git a/test/commands/builder_test.rb b/test/commands/builder_test.rb
index 56166d61..375f8bd5 100644
--- a/test/commands/builder_test.rb
+++ b/test/commands/builder_test.rb
@@ -65,7 +65,7 @@ class CommandsBuilderTest < ActiveSupport::TestCase
     builder = new_builder_command(image: "dhh/app", builder: { "arch" => "amd64", "pack" => { "builder" => "heroku/builder:24", "buildpacks" => [ "heroku/ruby", "heroku/procfile" ] } })
     assert_equal "pack", builder.name
     assert_equal \
-      "pack build dhh/app --platform linux/amd64 --builder heroku/builder:24 --buildpack heroku/ruby --buildpack heroku/procfile --buildpack paketo-buildpacks/image-labels -t dhh/app:123 -t dhh/app:latest --env BP_IMAGE_LABELS=service=app --path . && docker push dhh/app:123 && docker push dhh/app:latest",
+      "pack build dhh/app --platform linux/amd64 --creation-time now --builder heroku/builder:24 --buildpack heroku/ruby --buildpack heroku/procfile --buildpack paketo-buildpacks/image-labels -t dhh/app:123 -t dhh/app:latest --env BP_IMAGE_LABELS=service=app --path . && docker push dhh/app:123 && docker push dhh/app:latest",
       builder.push.join(" ")
   end
 
@@ -73,7 +73,7 @@ class CommandsBuilderTest < ActiveSupport::TestCase
     builder = new_builder_command(image: "dhh/app", builder: { "args" => { "a" => 1, "b" => 2 }, "arch" => "amd64", "pack" => { "builder" => "heroku/builder:24", "buildpacks" => [ "heroku/ruby", "heroku/procfile" ] } })
 
     assert_equal \
-      "pack build dhh/app --platform linux/amd64 --builder heroku/builder:24 --buildpack heroku/ruby --buildpack heroku/procfile --buildpack paketo-buildpacks/image-labels -t dhh/app:123 -t dhh/app:latest --env BP_IMAGE_LABELS=service=app --env a=\"1\" --env b=\"2\" --path . && docker push dhh/app:123 && docker push dhh/app:latest",
+      "pack build dhh/app --platform linux/amd64 --creation-time now --builder heroku/builder:24 --buildpack heroku/ruby --buildpack heroku/procfile --buildpack paketo-buildpacks/image-labels -t dhh/app:123 -t dhh/app:latest --env BP_IMAGE_LABELS=service=app --env a=\"1\" --env b=\"2\" --path . && docker push dhh/app:123 && docker push dhh/app:latest",
     builder.push.join(" ")
   end
 
@@ -82,7 +82,7 @@ class CommandsBuilderTest < ActiveSupport::TestCase
       builder = new_builder_command(image: "dhh/app", builder: { "secrets" => [ "token_a", "token_b" ], "arch" => "amd64", "pack" => { "builder" => "heroku/builder:24", "buildpacks" => [ "heroku/ruby", "heroku/procfile" ] } })
 
       assert_equal \
-        "pack build dhh/app --platform linux/amd64 --builder heroku/builder:24 --buildpack heroku/ruby --buildpack heroku/procfile --buildpack paketo-buildpacks/image-labels -t dhh/app:123 -t dhh/app:latest --env BP_IMAGE_LABELS=service=app --env token_a=\"foo\" --env token_b=\"bar\" --path . && docker push dhh/app:123 && docker push dhh/app:latest",
+        "pack build dhh/app --platform linux/amd64 --creation-time now --builder heroku/builder:24 --buildpack heroku/ruby --buildpack heroku/procfile --buildpack paketo-buildpacks/image-labels -t dhh/app:123 -t dhh/app:latest --env BP_IMAGE_LABELS=service=app --env token_a=\"foo\" --env token_b=\"bar\" --path . && docker push dhh/app:123 && docker push dhh/app:latest",
       builder.push.join(" ")
     end
   end