diff --git a/lib/mrsk/commands/builder/base.rb b/lib/mrsk/commands/builder/base.rb
index 8e0003c7..ae39d16e 100644
--- a/lib/mrsk/commands/builder/base.rb
+++ b/lib/mrsk/commands/builder/base.rb
@@ -13,6 +13,10 @@ class Mrsk::Commands::Builder::Base < Mrsk::Commands::Base
     argumentize "--secret", secrets.collect { |secret| [ "id", secret ] }
   end
 
+  def build_tags
+    [ "-t", config.absolute_image, "-t", config.latest_image ]
+  end
+
   private
     def args
       (config.builder && config.builder["args"]) || {}
diff --git a/lib/mrsk/commands/builder/multiarch.rb b/lib/mrsk/commands/builder/multiarch.rb
index 9b1fcb19..1a250bb2 100644
--- a/lib/mrsk/commands/builder/multiarch.rb
+++ b/lib/mrsk/commands/builder/multiarch.rb
@@ -12,7 +12,7 @@ class Mrsk::Commands::Builder::Multiarch < Mrsk::Commands::Builder::Base
       "--push",
       "--platform", "linux/amd64,linux/arm64",
       "--builder", builder_name,
-      "-t", config.absolute_image,
+      *build_tags, 
       *build_args,
       *build_secrets,
       "."
diff --git a/lib/mrsk/commands/builder/native.rb b/lib/mrsk/commands/builder/native.rb
index 8a38e929..51b1a072 100644
--- a/lib/mrsk/commands/builder/native.rb
+++ b/lib/mrsk/commands/builder/native.rb
@@ -9,7 +9,7 @@ class Mrsk::Commands::Builder::Native < Mrsk::Commands::Builder::Base
 
   def push
     combine \
-      docker(:build, "-t", config.absolute_image, *build_args, *build_secrets, "."),
+      docker(:build, *build_tags, *build_args, *build_secrets, "."),
       docker(:push, config.absolute_image)
   end
 
diff --git a/lib/mrsk/commands/builder/native/remote.rb b/lib/mrsk/commands/builder/native/remote.rb
index 4a457309..0b0cb394 100644
--- a/lib/mrsk/commands/builder/native/remote.rb
+++ b/lib/mrsk/commands/builder/native/remote.rb
@@ -16,7 +16,7 @@ class Mrsk::Commands::Builder::Native::Remote < Mrsk::Commands::Builder::Native
       "--push",
       "--platform", platform,
       "--builder", builder_name,
-      "-t", config.absolute_image,
+      *build_tags,
       *build_args,
       *build_secrets,
       "."
diff --git a/lib/mrsk/configuration.rb b/lib/mrsk/configuration.rb
index f5fd2da5..7c299eef 100644
--- a/lib/mrsk/configuration.rb
+++ b/lib/mrsk/configuration.rb
@@ -82,6 +82,10 @@ class Mrsk::Configuration
     "#{repository}:#{version}"
   end
 
+  def latest_image
+    "#{repository}:latest"
+  end
+
   def service_with_version
     "#{service}-#{version}"
   end
diff --git a/test/commands/builder_test.rb b/test/commands/builder_test.rb
index 55ecebb6..59733bce 100644
--- a/test/commands/builder_test.rb
+++ b/test/commands/builder_test.rb
@@ -8,25 +8,25 @@ class CommandsBuilderTest < ActiveSupport::TestCase
   test "target multiarch by default" do
     builder = new_builder_command
     assert_equal "multiarch", builder.name
-    assert_equal [:docker, :buildx, :build, "--push", "--platform", "linux/amd64,linux/arm64", "--builder", "mrsk-app-multiarch", "-t", "dhh/app:123", "."], builder.push
+    assert_equal [:docker, :buildx, :build, "--push", "--platform", "linux/amd64,linux/arm64", "--builder", "mrsk-app-multiarch", "-t", "dhh/app:123", "-t", "dhh/app:latest", "."], builder.push
   end
 
   test "target native when multiarch is off" do
     builder = new_builder_command(builder: { "multiarch" => false })
     assert_equal "native", builder.name
-    assert_equal [:docker, :build, "-t", "dhh/app:123", ".", "&&", :docker, :push, "dhh/app:123"], builder.push
+    assert_equal [:docker, :build, "-t", "dhh/app:123", "-t", "dhh/app:latest", ".", "&&", :docker, :push, "dhh/app:123"], builder.push
   end
 
   test "target multiarch remote when local and remote is set" do
     builder = new_builder_command(builder: { "local" => { }, "remote" => { } })
     assert_equal "multiarch/remote", builder.name
-    assert_equal [:docker, :buildx, :build, "--push", "--platform", "linux/amd64,linux/arm64", "--builder", "mrsk-app-multiarch-remote", "-t", "dhh/app:123", "."], builder.push
+    assert_equal [:docker, :buildx, :build, "--push", "--platform", "linux/amd64,linux/arm64", "--builder", "mrsk-app-multiarch-remote", "-t", "dhh/app:123", "-t", "dhh/app:latest", "."], builder.push
   end
 
   test "target native remote when only remote is set" do
     builder = new_builder_command(builder: { "remote" => { "arch" => "amd64" } })
     assert_equal "native/remote", builder.name
-    assert_equal [:docker, :buildx, :build, "--push", "--platform", "linux/amd64", "--builder", "mrsk-app-native-remote", "-t", "dhh/app:123", "."], builder.push
+    assert_equal [:docker, :buildx, :build, "--push", "--platform", "linux/amd64", "--builder", "mrsk-app-native-remote", "-t", "dhh/app:123", "-t", "dhh/app:latest", "."], builder.push
   end
 
   test "build args" do
@@ -41,17 +41,17 @@ class CommandsBuilderTest < ActiveSupport::TestCase
 
   test "native push with build args" do
     builder = new_builder_command(builder: { "multiarch" => false, "args" => { "a" => 1, "b" => 2 } })
-    assert_equal [ :docker, :build, "-t", "dhh/app:123", "--build-arg", "a=1", "--build-arg", "b=2", ".", "&&", :docker, :push, "dhh/app:123" ], builder.push
+    assert_equal [ :docker, :build, "-t", "dhh/app:123", "-t", "dhh/app:latest", "--build-arg", "a=1", "--build-arg", "b=2", ".", "&&", :docker, :push, "dhh/app:123" ], builder.push
   end
 
   test "multiarch push with build args" do
     builder = new_builder_command(builder: { "args" => { "a" => 1, "b" => 2 } })
-    assert_equal [ :docker, :buildx, :build, "--push", "--platform", "linux/amd64,linux/arm64", "--builder", "mrsk-app-multiarch", "-t", "dhh/app:123", "--build-arg", "a=1", "--build-arg", "b=2", "." ], builder.push
+    assert_equal [ :docker, :buildx, :build, "--push", "--platform", "linux/amd64,linux/arm64", "--builder", "mrsk-app-multiarch", "-t", "dhh/app:123", "-t", "dhh/app:latest", "--build-arg", "a=1", "--build-arg", "b=2", "." ], builder.push
   end
 
   test "native push with with build secrets" do
     builder = new_builder_command(builder: { "multiarch" => false, "secrets" => [ "a", "b" ] })
-    assert_equal [ :docker, :build, "-t", "dhh/app:123", "--secret", "id=a", "--secret", "id=b", ".", "&&", :docker, :push, "dhh/app:123" ], builder.push
+    assert_equal [ :docker, :build, "-t", "dhh/app:123", "-t", "dhh/app:latest", "--secret", "id=a", "--secret", "id=b", ".", "&&", :docker, :push, "dhh/app:123" ], builder.push
   end
 
   private